Lighting the way to a balanced lifestyle


Darkstar is a comprehensive wellness startup in upstate New York, empowering people to rediscover themselves by cultivating the mind, body, and artistic expression.  

I worked closely with the company’s founder Denise Lowe to craft a brand and content strategy that could adapt to the many facets of her budding business. A flexible identity system can be paired with the different services offered; including Darkstar Body and Darkstar Maker.  My work covered logo design, brand colors and theming, as well as several website landing page mock-ups.

Denise Lowe
Branding, identity design
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