Creatively driven


The only thing kids love more than cars are their creations. The toy car market primarily consists of two categories: replicas and action experiences. Magnamotive adds creativity, personalization, and pattern recognition.

The Magnamotive system consists of a wheeled chassis, 3 body sections, a canopy, and faceplates for the front and rear. Embedded magnets align and connect the pieces for a perfect fit that holds tight in rough play. Children can collect alternate bodies and build personalized vehicles with a constantly expanding library of parts.

2D concepts were sketched by hand, with several body archetypes, as well as an internal drive system that could perpetuate linear motion with rotating magnets (sidelined). The pictured model was refined in Adobe Illustrator, before being modeled in SolidWorks and rendered in Keyshot.

Student Project
Industrial Design, branding, graphic design
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