Great design for the wrong reasons

Build & Blast Grenade

Disclaimer, this project has no affiliation with Fisher-Price, but the employees I showed it to laughed.

This critical design project visualizes a possible near future, to reflect on the US military-industrial-education complex and product design, by juxtaposing powerful brands with recognizably dangerous weapons.

I researched popular consumer product brands, deconstructed their branding down to the typeface, then reapplied it to fictional products and supporting media. It was fun!

Student Project
Conceptual design, branding, packaging design
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