Disclaimer: Speculative & critical design project

Deadly by Design

This project has no affiliation with Fisher-Price, but the employees I showed it to laughed.

This critical design project visualizes a plausible near future to reflect on the US military-industrial-education complex by juxtaposing powerful brands with recognizably dangerous products.

I researched popular consumer product brands, dissected their styling down to the typeface, then reapplied it to fictional products and supporting media. No children were harmed.

Student Project
Conceptual design, branding, packaging design
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