Lego Dimensioneers

Dimensioneers is an original play theme, created in one week. A narrative inter-dimensional world driven by mythology and logic; inspired by my favorite childhood properties and the work of M.C. Escher.  

With Lego's catalogue increasingly reliant on licensed IP, I wanted to create something entirely new. Dimensioneers builds on the strengths of the Lego system, with simple, appealing designs that encourage rebuilding and imaginative play.

The episodic adventure evolves as the characters travel to exciting new dimensions. Collectable miniatures provide a buildable representation of the worlds you've explored. Augmented reality allows kids to expand their play into dimensions beyond the brick and unlock hidden features.

Industrial design, concept design, branding
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