Imagining new worlds for Lego

Lego Dimensioneers

Dimensioneers is an original theme concept created during a week-long design sprint.  A narrative inter-dimensional world driven by mythology and logic; inspired by favorite properties from my childhood and the work of M.C. Escher.  

With Lego's catalogue increasingly reliant on external IP, I wanted to create something entirely new. Dimensioneers highlights the best that the Lego system can offer, with simple, appealing designs that encourage rebuilding and imaginative play. As an episodic adventure, the story evolves as the characters travel to exciting new dimensions. Collectable miniatures are included with each wave of sets, providing a visual representation of the worlds you've explored. Augmented reality allows kids to expand their inter-dimensional worlds beyond the brick and unlock hidden features.

Lego
Toy design, branding
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